Petra’s rose-red facade carved into desert cliffs is one of the most photographed sights on earth, and still one of the most underrated to actually walk through with a local guide who knows its Nabatean history firsthand. Jordan pairs that history with some of the most hospitable Bedouin culture in the region, built for boutique, small-group travel rather than mass tourism. Frankenbridge is sourcing local Bedouin guides and Amman-based historians for Jordan.