Bhutan measures its progress in Gross National Happiness, not GDP, and the country’s approach to tourism reflects the same philosophy — carefully limited, deeply respectful, and built to protect what makes it rare. It remains one of the only countries on earth that is carbon-negative, and its Buddhist culture is lived daily, not staged for visitors. Frankenbridge is bringing Bhutan online through Shangrila Footprints, a trusted local operator met at ITB Berlin, for small-group journeys into one of the world’s last carefully-guarded kingdoms.